Apple reported to have Sony Music on board for iRadio, announcement possible at WWDC

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Reports are emerging that Apple has signed a deal with Sony Music which gives them the green light to announce their rumored iRadio service at WWDC on Monday. Earlier reports had suggested that Universal and Warner were already on board and that Sony was the last big hurdle to overcome before announcing the service. Before launching anything though, Apple still has Sony's publishing arm, ATV to sign on, though as Peter Kafka at AllThingsD points out, this may be a lot closer:

The gaps between Sony/ATV and Apple were supposedly smaller than the ones Sony Music and Apple were looking at a few days ago.

As such, the word now is that Apple is not expected to launch anything, but will unveil iRadio for the first time and demonstrate it to the gathered developers. In recent weeks much has been rumored about the service, but the persistant story is that iRadio will be a streaming radio type offering similar to Pandora, and will be free and supported by advertising by way of iAd.

The best news of all, is that WWDC kicks off just three days from now, so we'll soon see if any of this pans out. We're awash with music services of late, but we have to admit we're more than a little curious to see what Apple could do. How about you?

Source: AllThingsD

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Apple reported to have Sony Music on board for iRadio, announcement possible at WWDC


Streaming music is fine. I'm sure Apple will eventually launch their own streaming music service, with their own app, and possibly even allow developers to launch their own apps. We'll all give Pandora a big fat goodbye kiss when any or all of that happens. It'll be interesting.

But the big money is in video, as in television and movies. And I'm just as sure that Apple's true goals for "iRadio" are to test iAd-subsidized distribution, infrastructure and technology, and to use "iRadio" + iAd as a proof-of-concept. All in preparation for iAd in "iTV," or whatever their television solution will be called. That will be much more interesting than "iRadio" + iAd.

Getting Sony on board is a good sign. I just hope they do it right, and make a great service, and do not make past mistakes. Remember Ping? It will have to be better than other services. I do not need another music app that basically does the same as everybody else.