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Apple reportedly expanding iPhone trade-in program to the UK

Back in August, before the iPhone 5s and iPhone 5c were announced, Apple launched an in-store iPhone trade-in program. Right now, it's exclusive to the U.S, but a new report from the folks at 9to5Mac suggests it will soon expand to British shores:

That will soon change, according to a reliable source. This person says that Apple has begun preparing training materials for its United Kingdom retail staff on the Apple Store iPhone trade-in-program and that the initiative will launch in the UK in the coming months. Apple has begun training a small number of UK-based stores on the program, but it will take the company a few weeks to rollout the training across the region.

The UK is a huge market for Apple, and for Apple Retail. The UK is continually one of Apple's launch markets for new products, and is only bettered in total number of stores by the United States. The source goes on to say that training will soon begin in other European countries, but that the UK will likely launch before any of these locations.

As with the U.S, Brightstar will handle the trade-in, and it will allow Apple customers to bring in their old iPhone, have it assessed, given a trade in price, and an Apple Store gift card issued towards the purchase price of a new iPhone.

So, would you consider taking advantage of this over say, selling your old iPhone on eBay or using another phone trade in service? Sound off in the comments!

Source: 9to5Mac

iPhone 5s

iPhone 5s
Apple's current flagship iPhone with a 4-inch in-cell display, LTE 4G, and BT 4.0 LE. New features include:

Complete review >

Released
September, 2013

Alternatives
iPhone 5c, iPhone 4s

Replacements
iPhone 6 (rumored)
Fall, 2014

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Buyers guide
Help forum

iPhone 5c

iPhone 5c
Apple's first popular iPhone with a 4-inch in-cell display, LTE 4G, and BT 4.0 LE. Fun features include:

Complete review >

Released
September, 2013

Alternatives
iPhone 5s, iPhone 4s

Replacements
iPhone 6 (rumored)
Fall, 2014

Resources
Buyers guide
Help forum

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Apple reportedly expanding iPhone trade-in program to the UK

2 Comments

I would be interested in this service, however, I need my carrier subsidy! So, unless Apple are going to sell me a subsidised phone, I'm more likely to trade-in at my carrier.

Look forward to this. As someone who always buys the phone outright, it is a nightmare getting rid of the old phone. Ebay is a minefield of scammers and other "gadgets for cash" websites give you a pittance. I would hope that Apple's trade-in price would be on the generous side.