Back in August, before the iPhone 5s and iPhone 5c were announced, Apple launched an in-store iPhone trade-in program. Right now, it's exclusive to the U.S, but a new report from the folks at 9to5Mac suggests it will soon expand to British shores:
That will soon change, according to a reliable source. This person says that Apple has begun preparing training materials for its United Kingdom retail staff on the Apple Store iPhone trade-in-program and that the initiative will launch in the UK in the coming months. Apple has begun training a small number of UK-based stores on the program, but it will take the company a few weeks to rollout the training across the region.
The UK is a huge market for Apple, and for Apple Retail. The UK is continually one of Apple's launch markets for new products, and is only bettered in total number of stores by the United States. The source goes on to say that training will soon begin in other European countries, but that the UK will likely launch before any of these locations.
As with the U.S, Brightstar will handle the trade-in, and it will allow Apple customers to bring in their old iPhone, have it assessed, given a trade in price, and an Apple Store gift card issued towards the purchase price of a new iPhone.
So, would you consider taking advantage of this over say, selling your old iPhone on eBay or using another phone trade in service? Sound off in the comments!
Apple's current flagship iPhone with a 4-inch in-cell display, LTE 4G, and BT 4.0 LE. New features include:
- Touch ID fingerprint sensor
- A7 64-bit processor
- M7 motion coprocessor
- iSight 120fps video
- iOS 7 software
Apple's first popular iPhone with a 4-inch in-cell display, LTE 4G, and BT 4.0 LE. Fun features include:
- Polycarbonate casings in yellow, green, blue, pink, white
- A6 custom processor
- FaceTime HD camera
- iOS 7 software