Apple reportedly hires another Nike exec

Apple reportedly hires another Nike exec

As the industry tries to figure out what Apple has planned in the burgeoning wearables market, some pieces are falling into place. Apple recently hired Jay Blahnik, who worked on Nike's FuelBand wearable, and now the company has reportedly hired Ben Shaffer, who was Studio Director of Nike's Innovation Kitchen with strong ties to the FuelBand as well, according to 9to5Mac.

Apple has a strong connection to Nike that goes right through the top level of the company. Apple CEO Tim Cook is also on Nike's board of directors, and is also a Nike product user who's been seen wearing the FuelBand. The FuelBand tracks how active you are throughout the day; it also works in conjunction with an iOS app and the nikeplus.com web site. It can track distance traveled, caloric expenditure, and other metrics for people trying to track their active lifestyle.

What Shaffer will be working on at Apple is anyone's guess, but this move, along with Blahnik and Yves Saint Laurent CEO Paul Deneve's re-hiring this summer certainly indicates that whatever it is, Tim Cook is taking it very, very seriously. Let's just hope it's a bit more than yet another fitness band.

Do you use the FuelBand, or another fitness band product? What would you like to see an Apple wearable do? Sound off in the comments.

Source: 9to5Mac

Peter Cohen

Managing Editor of iMore, Mac and gaming specialist and all-around technologist. Follow him on Twitter @flargh

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Reader comments

Apple reportedly hires another Nike exec

4 Comments

Btw, Fast Company says this guy wasn't working on Fuel Band at Nike. He worked on shoes. Of course that doesn't mean Apple is getting in the shoe business but it also doesn't mean he was hired to work on the mythical iWatch.

No fuel band or other fitness uni-tasking gadgets for me. I'll continue to use RunKeeper for the next year at least. When I get the iPhone "6" next year, I'll re-evaluate the walk / run tracker apps. RunKeeper uses a lot of power on my old 5 because it doesn't have the M7 motion sensor chip. I imagine the newer version of RunKeeper will use it and future Mx chips.

i think the Apple is looking to make this part of technology wearable more exiting and next growth vertical.
I think they want to do in more refined way.