Apple reportedly talked to Beats about the Project Daisy streaming music service

Apple reportedly talked to Beats about the Project Daisy streaming music service

Apple CEO Tim Cook and SVP of internet services, Eddy Cue reportedly met with Beats Electronics CEO and Interscope-Geffen-A&M chairman Jimmy Iovine to discuss his and co-founder Dr. Dre's planned Project Daisy Music Streaming service, among other things. According to Poornima Gupta and Ronald Grover at Reuters:

Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats' "Project Daisy" [...] The meeting between Cook and Iovine, who is also chairman of music company Interscope-Geffen-A&M, was "informational" and covered a broad range of music-related topics, the sources said.

Apparently, they didn't discuss specifics of a deal. Apple's been rumored to be interested in subscription and streaming music services for years, but hasn't been able to get the deal they want from the music industry, or shape the package they want to offer to their customers.

I imagine Cook and Cue have met with, and will continue to meet with, pretty much anyone and everyone in the industry, both about subscription music and about iTunes' other interests, of which there are many.

The specifics of this instance are interesting, and a scoop for Reuters, but this is exactly what should be happening.

Anyone holding out hope that 2013 will finally be the year of Apple subscription music?

Source: Reuters

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple reportedly talked to Beats about the Project Daisy streaming music service

2 Comments

I'm glad Apple isn't doing business with Iovine and Dre: they're shading characters and stabbed their business partners from Monster (who really developed the Beats headphones) in the back.

Plus, given the scam that is Beats (all style, terrible overpriced sound), Apple's reputation for high quality would be at risk.