iPhone in-app purhase

Apple has responded to news this morning about rejecting the Sony Reader app from the App Store for not using Apple's in-app purchase system, which could have a broader impact on other apps like Kindle, Netflix and Hulu+. All Things Digital spoke with Apple Spokesperson Trudy Miller who stated the following about Apple's recent move:

We have not changed our developer terms or guidelines, we are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase.

According to Apple these guidelines have been in place all along but haven't been enforced until now. Looking further into Apple's App Store review policy shows the following requirements:

11.2 Apps utilizing a system other than the In App Purchase API (IAP) to purchase content, functionality, or services in an app will be rejected

11.3 Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected

So it looks like Apple is in the right on this one by wanting to ensure a quality experience for users who purchase electronic goods using iOS devices. Remember, Apple currently takes 30% off the top when users purchase goods using in-app purchases. By requiring apps to use Apple's in-app purchase system, they're essentially asking developers to rethink their iOS strategy and make changes accordingly.

Do you think this is a good move on Apple's part, or could it have a negative impact if companies like Amazon and Sony decide not to play ball? Let us know what you think in the comments!

[All Things Digital]