Apple Retail Stores about to go 2.0?
It sounds like Apple really might be getting ready to upgrade their already stellar Apple Retail experience to version 2.0... just in time for their 10th anniversary. 9to5Mac thinks they have more details on just what the reboot might entail.
- Personal Setup will have new dedicated areas in stores called “Startup Sessions.”
- The new bars are said to be even more interactive.
- [Paper product sheets] will be replaced with interactive iPads.
- "Huge" displays
- brand-new Apple Store iOS application – possibly on Sunday – that is even more interactive.
It also sounds like Steve Jobs and Jonathan Ive, Apple's CEO and Senior VP of Design, have personally taken a hand in crafting this customer experience.
Like Rene said on Twitter earlier, with all the speculation as to what big product announcement Apple was going to launch, it's far more likely Apple Store 2.0 is the big product launch. Apple considers their retail stores a product and put as much care, design, and attention to detail into them as they do their Macs, iPads, and iPhones.
Whatever it is, we keep hearing it's big. Are you eager to see what they've come up with for Apple Store 2.0? If you were in charge of the Apple Stores, what would you change?