According to a new report, ahead of the launch of iOS 7 and OS X Mavericks, Apple Retail employees will be receiving free iBooks. Announced at a quarterly meeting, the move is known internally as "iBooks Discovery" and will be a way to ensure staff familiarity with the iBooks app and store ahead of this fall. With iBooks hitting the Mac for the first time with Mavericks, there are potentially new customers to Apple's bookstore that will need to be introduced by the Apple Retail employees.
Also in the meetings, the first hints of an upcoming iOS redesign for iBooks were indicated, with the display of the all new, iOS 7 style app icon. Since iOS 7 is such a massive visual overhaul from previous versions, it's not at all surprising to hear that Apple's non-baked in apps will be redesigned ahead of the fall.
With the move to the Mac finally happening, it's clear Apple has no intentions of slowing up on iBooks, and the added functionality with the Mavericks app will add a new level to the reading experience, particularly for Textbooks. Likewise, this isn't the first time we've heard of in-store initiatives taking place to prepare Retail Store staff for upcoming launches. With a healthy quarter behind them, the Apple Retail Stores will be seeing a lot more attention, from Apple and from customers, as we approach the new product launches.