Apple Reverses Decision, Allows Promo Codes for Apps Rated 17+


According to developers, Apple has reversed it's previous decision and will now allow Promo Codes to be generated for iTunes App Store apps rated 17+ -- which includes any application that embeds a browser or otherwise allows unfettered access to the internet.

TUAW adds that:

While Apple has not made any official comment on the issue, it appears that they have quietly conceded this battle to the developers, once again enabling them to distribute promo codes as needed for all of their apps.

Promo Codes are the mechanism Apple uses to allow developers of paid apps to generate 50 tickets for free downloads, typically used for give aways or send out review copies. During the brief era of prohibition, everything from Twitter clients to internet data front ends had to either go without, or cut into their beta-testing pool by using some of their 100 ad-hoc build licenses, which still suffer from restrictions all their own.

So, good on Apple, let's keep the problem-solving momentum going.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple Reverses Decision, Allows Promo Codes for Apps Rated 17+


For all the "problems", Apple has for the most part been willing to listen - and resolve most issues.

The "problem" is not so much any individual issue -- it is the whole throw-the-pasta-against-the-wall-and-see-if-it-sticks approach to app store rules.
Developing an application is tough. Running a business is tougher. Not being able to know if you can sell your application until after you have spent your capital, when you can release it if passes, or under what restrictions when it does get released -- that adds a whole new dimension of difficulty, and of risk.
That so many developers have made so many good applications despite the shifting sand underneath them is a testament to how good the underlying platform is. That so many developers are willing to speak out publicly despite NDAs and despite an arbitrary punishment system is testament to how much developer resentment is bubbling up against Apple.
Please, Apple. Rules are fine, but define them clearly, and apply them consistently. That is all most of your developers want.

Why not just put a label inside the iphone box or a peel-off sticker on the screen that says this device provides access to the internet and leave it at that.
This stupid situation where anything embedding a browser has to bear a pop-up warning but Safari itself does not is utterly stupid. Why does Apple only hire brain dead lawyers?
Call me bac when they have fixed the REAL problem here, rather than the un-intended consequences.