Apple began a wide-scale, rapid international rollout of the previously U.S.-only iTunes Movies in the Cloud feature. The service, which lets you re-download previously purchased iTunes Movies on iTunes, iPhone, iPad, iPod touch, and Apple TV is now live in UK, Ireland, Canada, New Zealand, various Latin American markets, Asia Pacific markets and some parts of Europe. The news comes from a report by MacRumors., who noted:
We've heard from several UK users who have reported that only a small fraction of their purchased movies are currently shown as eligible for re-download, through iTunes in the Cloud, but Apple indicates that "most" content should be included in the program.
iTunes in the Cloud, which also covers music, TV shows, iBooks, and apps has led a bit of a fragmented life with around fifty countries only having access to the music and music video parts of the service. TV show access was initially available in the United States then the United Kingdom, Canada and Australia got in on the action. If you want to know how to set up and use iTunes in the Cloud, we have you covered.
In related news, iTunes Match music storage and download service is now live two more European countries this morning; Hungary and Poland now have access to the service. If you just got the service, here's how to set up iTunes Match.
If you see iTunes in the Cloud Movies or iTunes Match popping up in your country, make sure you let us know in the comments.