Apple rumored to be launching a TV streaming service in time for Christmas

Apple is rumoured to be launching its own TV streaming service which could be available in time for Christmas. The news comes from a report in the New York Post which claims to have some inside information on the direction Apple is looking to take.

For months, Apple’s point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giant’s efforts to exert control over all aspects of the video service, including pricing, sources said. Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks. “They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.

It appears that Apple wants to offer TV channels as apps for its Apple TV platform as well as the iPhone, iPad and iPod touch. It is still unclear if Apple is looking to package apps together for a subscription type TV package or if the apps would be offered on an a la carte basis. All of this would be in direct competition to the cable networks so the cold shoulder being shown to Apple should come as no real surprise.

Apple has been rumored to be releasing an updated Apple TV device at its iPad 3 event which is scheduled for March 7. It has also been strongly rumoured that Apple is working on an actual Apple HDTV set. We will have to wait and see how this one transpires but it would appear to make more sense if Apple manages to get control of some live TV content; especially sports content.

Source: New York Post

chrisoldroyd

UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Apple rumored to be launching a TV streaming service in time for Christmas

22 Comments

If they could really get this going, and give a better price than the cable companies, I would break the cable tie. Most homes have two, or more televisions. With a cable box to each, and in some areas, there is no competion, you end up paying $150.00 or more. This does not include Internet. I would love to see Apple do this. It is just a matter of time.

just more crap we wont be able to take advantage of because of carriers limited unlimited data plans

Comcast is my home ISP and they limit me to 250 gb per month. If a deal like this goes through the ISPs that are also video content delivery companies will drop that cap as soon as people stop their tv service. Or just raise the price to make it a wash.

Without live sports this is a non-starter for me. The networks and cable have those on lock down; decade long deals for billions and billions.
IMO; this would be a time for Apple to open up that wallet filled with $100 billion and land a huge deal with the likes of ESPN or some network to bring sports to their stuff. That would be something.

With you on that. I can already watch the sports that interest me and NASCAR is broadcasting on FOX and Speed Channel, which are on Xfinity (and I think on Satellite). Besides, if Apple already has an Apple TV box, what do they need an Apple HDTV for? Who's going to over pay for that just to get content they can already get on Cable or Satellite? Apple has Zero leverage here. I can't see them getting far with trying to dictate anything to the networks. I also don't see Comcast (which owns NBC) or any of the Dish companies just laying back and allowing this to happen.

A possibly great idea; unfortunately, unless this service is somehow exempted from caps (for those ISPs that have them), standard TV viewing amounts would drive most users into expensive overcharge territory.

You gotta remember. Apple is part of the skull and bones society,....they can make anything happen. Comcast has nothing on them...you'll see.

Apple can buy half of the TV industry if they want and force the other half into compliance.

I hate to break it to you, but just because you have a lot of money doesn't mean you can buy any company you want. You have to go to hostile takeover territory, which is tricky business. I doubt a whole lot just want to cash out their shares, and even then it would have to be at a good premium. The price they would have to pay might not be palatable considering the profit you expect from AppleTV. I just don't think it would be worth it for them to have a faceoff with the entire ISP/Cable industry.
As a consumer, however...oh, yeah. That'd be awesome.

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apple has enough cash to buy hollywood ,more than once, if they really wanted everything for nothing they could do that make it applewood

Streaming different stations is the next logical step for apple TV. There are four things most people do with there TV. Watch content (cable ect), record content, rent movies DVD, watch home movies/pictures. Apple TV does most of that like renting movies and air play. Recording could become obsolete with the Internet and the clouds. Apple needs content to steam. Then add Internet surfing and apps. Done the TV is cracked.

Streaming service first, Apple HDTV set next, changing the whole TV industry forever later. We'll post a longer opinion in the forums, but we're sure that it has to happen in that order.
Content deals + streaming service can be tested on existing Apple TV boxes. That all needs to be perfected before the first Apple television set is shipped. But after the TV set is shipped, Apple can focus on really leveraging iCloud and the streaming service. As in delivering content to all Apple devices, mostly wirelessly. And that has massive implications to the entire television industry...

fyllekatten97 Three apples that chaegnd the world:The one that Eve ate,The one that fell on Newton's head,And the one that Steve Jobs built.Copy and paste this to honor Steve Jobs.January 4, 2012 | 2:14 am