Apple rumored to show off iTV operating system at WWDC

Apple rumored to show off iTV operating system at WWDC

We've been hearing an awful lot about Apple making their own TV set lately, and now rumors are being mongered that we may actually get a glance at the operating system that will be powering it next week at WWDC 2012. Details are scarce, but apparently the iTV OS will include a control out API for accessory manufacturers and other third parties, which could quickly turn an Apple-made television into the connected hub for your home.

We've heard all sorts of crazy rumors about Apple's plans for TV, including that it will boast Siri voice recognition and Kinect-style motion controls. It seems likely that Apple will eventually produce something beyond the current Apple TV, regardless of feature set, considering Steve Jobs had claimed once upon a time that he had "cracked" the formula for the ideal TV. Odds are we won't see one on store shelves this year, so don't get too excited.

Tim Cook was tight-lipped about their plans for TV at the D10 conference last night, but did mention that they've already sold 3 million Apple TVs this year, which was the sum total for all of 2011. That pales in comparison to iPhone and iPad sales, but still shows that Apple has a foothold in the TV world, and that they're gaining momentum. Transitioning to full TV sets could further estrange their relationship with Samsung, with whom Apple competes in the world of smartphones, but also relies upon for many iPhone, iPad, and Apple TV parts. Would Samsung also be willing to supply them for TV, too?

Apple TV owners, what kind of OS changes would you like to see in the next iteration? How likely do you guys think it is that Apple will, in fact, make the jump from set-top boxes to full-blown television sets? Will they be able to compete with the big boys like Samsung?

Source: BGR

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Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

Apple rumored to show off iTV operating system at WWDC


"How likely do you guys think it is that Apple will, in fact, make the jump from set-top boxes to full-blown television sets? "
The same Apple made the jump to the Mac, iPod, iPhone, & iPad - by making the television a full-fledged platform / ecosystem that app developers and accessory makers can build upon instead of it being a dumb terminal. Think content delivery, home automation, gaming, collaboration, etc..
That's what Apple does - it makes platforms / ecosystems.

I like the apple tv as a set top box for right now. It is cheap. I would be upset it every year or every other year i had to buy a new TV to get new features. They need to develop it first. Put in web surfing, apps, better interface. The apple remote works for the TV but not much else.

Bring mor IOS apps to it, safari, calander, email, iMessage. Let us port cable thru it also. For the most part I like the set top boxes. I AirPlay everything from iPhone

Whatever Apple's TV is or isn't, i just hope it breaks the iron grip cable has on content. Regardless of whether or not I get one, I sincerely hope it can provide real competition that will force cable and content companies to innovate. They've used the same model for 30 years now and its disgusting.

Trust me that's exactly what apple is gonna do with the tv market. The cable companies should enjoy the last couple years of their gouging people. Things are about to change :)

I don't see that happening. Content creators have very close connections with cable operators, and have turned down Apple's deals in the recent past.
I think Steve Jobs had a good idea, what he called "cracking", but could not get content producers/creators in line like he did with the music industry.

I wish for the love of God that blogs would stop saying "iTV". It is never going to happen with that name.
And please no "Apple will do what they want" messages. The people that bring the world Downton Abbey are NOT going to sell the name ITV!

They need an App store on the current ATV and then watch it grow and it will mutate/morph into a Panel like display (The Ipad /iphone morphed from an ipod) that can be easily upgraded by shoving the current ATV into it somehow. Upgrades will be cheaper than buying a new tv as the apps/games get better the panel will need to be upgraded.

Rumors also state price anywhere from $1500.00 to $2000.00. My biggest question on a tv, how long will it last before Apple does not support it. As great as it will be, you can buy a fine 40 to 80 inch HDTV anywhere from $400 to $800 bucks. Connect an Apple tv box for $99.00, and you have almost the same thing. If they can keep cost down, that would really sell it. I just do not think they can compete. They may not care, and are only looking at a high end target of consumers.

The new Apple TV set is more than just a TV with built in AppleTv .
It's gonna change the TV industry just like iPod/iTunes changed the music industry. Just wait 10 more days ;)