Apple again rumored to be working on a 7.85” iPad, this time for a Q3 2012 launch

And here they are, yet more rumors that Apple is working on a 7.85” iPad variant and new claims that this iPad mini will launch in the third quarter of 2012. The information comes by way of Digitimes from their usual anonymous industry sources.

The planned launch of the 7.85-inch iPad is apparently to take on Amazon's 7 inch Kindle Fire as well as a comparable model from Barnes & Noble, although Apple already took up nearly a 60% share of the tablet PC market in 2011, indicated the sources.

The story even goes on to speculate that the 7.85” iPad would cost around $249-299. This is based purely on another Digitimes rumor that Apple will keep on selling the iPad 2 when the iPad 3 is launched in a cut down 8GB version. Digitimes believes that this cut down iPad 2 would be offered at a price point in the region of $349-399 and this would dictate the price of the 7.85” iPad.

This is not the first time we have heard rumblings. 7-inch iPad rumors have been floating around for years, and recently 8-inch rumors have joined them.

Of course we are sure that Apple tests all sorts of sizes all of the time however this does not mean that it is going to release one. If Apple does expand the iOS family to additional screen sizes, either with a bigger iPod touch or a smaller iPad, it will be when they can see a solid go-to-market strategy for the new device. In other words, when they think they can sell tens of millions of them.

Steve Jobs famously dismissed the smaller sized tablet market during an Apple earnings call in 2010, saying they were terrible.

Apple will reveal its plans for the iPad 3 at an event on March 7, not much longer to wait now and hopefully it will bring an end to the incessant rumors.

Source: Digitimes

chrisoldroyd

UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

Apple again rumored to be working on a 7.85” iPad, this time for a Q3 2012 launch

20 Comments

No way. A smaller iPad would cannibalize te current iPad market as much as or more than it would compete with other smaller tablets. I'd love to be wrong though

Or maybe it’s a new remote control for the new Itv I could imagine seeing a 7 inch screen that controls your home entertainment center and also alloy you to play a lot of the games that use the iPad and tv. Just a thought to consider

Why are all of the Apple blogs posting this Digitimes garbage? Digitimes also claims a new MBA is shipping in April with Mountain Lion (not released until summer).

I'm still the only person that wants a 7 inch iPad haha.
They should just send me a failed prototype. Come on apple haha

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Never gonna happen. Jobs had said iPad was the perfect size. And this would just ruin the experience. Besides can we say fragment the apple line.

Why does IMORE keep posting this garbage? RUMOR after RUMOR. This is just a big pile of garbage. I thought IMORE was above this. But I guess there turning into ITRASH.

I think that we should all just be reading digitimes now because it seems all these articles IMORE is posting is from them. Get your own news and report that , like WHEN you accurately reported on the 4S .

Of course, you took the time to read the post and cared enough to make a (negative) post. If you really despised rumor based "news", you wouldn't even read the various posts, right?
:)

"...although Apple already took up nearly a 60% share of the tablet PC market in 2011..."
That's 60% down from 82% in 2010, or a loss of 25% of Apple's lead in the tablet segment in one year.
If we continue with this trend by 2013 Apple will be behind, mimicking what happened on the smartphone segment, so yeah, they have reasons to come up with new ideas, not that I think this one has any substance.

By next year, many of the iPad wannabes will be gone. iPad sales will fill the vacuum, bringing iPad market share up again. Guaranteed.

Not so, the wannabes are just getting started, and next year there will be Windows 8 wannabes adding to the mix. Let's face it, there are just too many of them.
I suspect iPads will always lead individual sales, but Apple will see its market share dwindle to 30-40% in the next few years.

Intentionally leaking rumors about a 7.85" iPad mini would be a perfect way to find out which Apple employees and Foxconn employees need to be fired. Just sayin'.

You would need to leak a different size to each group.
Oh wait, perheps that's what they did, and thus the 7.85" and not 7".

Or maybe it's a new remote control for the new Itv I could imagine seeing a 7 inch screen that controls your home entertainment center and also alloy you to play a lot of the games that use the iPad and tv. Just a thought to consider