Apple has reportedly set an ambitious subscription goal for its streaming music service, apparently hoping to sign up to 100 million users.

Apple is said to be aiming high with its subscription goals for its long-rumored streaming music service, the launch of which is reportedly imminent. Apple is apparently hoping to sign up as many as 100 million users to the service, which would shoot past the current paid subscriber count of all other services combined, which totals around 41 million.

From the Associated Press:

While Apple wouldn't comment last week, a person familiar with its plans said Apple has an ambitious goal to sign up 100 million subscribers for a new streaming service that will cost $10 a month and compete with other on-demand services such as Spotify and Rhapsody.

As reported last week, Beats Music subscribers will apparently not be migrated over immediately, though Apple is said to be planning an eventual shutdown to that service.

Apple's music service is expected to be unveiled at the WWDC 2015. It will reportedly include a lengthy trial period, along with a major expansion of iTunes Radio. We expect to know more later today, so make sure to follow along with our WWDC Keynote liveblog for more info on Apple's next step in music.

Source: Associate Press