Apple is reportedly preparing its retail employees to begin selling the Apple Watch in stores.
Training materials have reportedly started making their way to Apple Store employees ahead of the retail launch of the Apple Watch. While there is still no date set for the launch, Apple SVP of Retail and Online Stores Angela Ahrendts and Retail Operations VP Jim Bean are said to have sent a video message to retail staff, stressing that this launch will be different from other device rollouts.
Speaking of the imminent retail launch, Ahrendts told employees that "this is where the rubber hits the road, and now we need to make sure that we are above and beyond ready." She added that Apple needs to "make sure that [it has] the best customer experience and that [this launch] is faster, smarter, and better than [Apple has] ever done before." Because of the various Apple Watch models, Bean calls this a "different launch" in comparison to past products debuts.
Apple is also apparently preparing a new "Reserve and Pickup" system, which will let customers reserve a watch at their local Apple Store through the company's online store. Customers will reportedly be able to choose a pickup time for their watch as well, and reserve models that are not yet in stock.
It is widely expected that the Apple Watch will go on sale in Apple Retail Stores at some point this month.