For all of its high profile and signature flavor, Apple's marketing has never been a major focus for the company, but that may change with an upcoming hiring spree of creatives for in-house advertising. An unnamed Apple executive has spoken about a shift which will include the growth of the in-house design group from 300 to 500 or 600. Apparently Steve Jobs kept a limited headcount in order to keep Apple focused on product rather than advertising, despite the company's increasing scale.
The only serious marketing blunder we've seen from Apple within recent memory was the Genius campaign, but by and large, the latest ads have fallen in line with those we've seen from the Jobs era. It will be interesting to see if new blood changes the marketing direction in any way, or simply expands the scope of campaigns.
How do you feel about Apple's current advertising strategy? What would you change?