Along with 8.4 million iPhones (of which 1.7 million were iPhone 4) and 3.3 million iPads reported during their Q3 2010 conference call, Chief Operating Officer Tim Cook repeatedly pointed out Apple is selling units just as fast as they can produce them.
For iPhone 4, Cook said the demand was stunning. He said he wanted to be clear: Apple is selling every iPhone 4 they can make and dismissed rumors Apple was purposefully constraining supply to create artificial buzz. He said Apple would like to fill every order they get as quickly as they can. And again, iPhone growth was particularly strong in Europe, Asia, and Japan.
In terms of the iPad, Apple planned for 1 million a month in iPad production capacity -- when some critics said they wouldn't sell 1 million in a year -- did that, and are still doing it. They're increasing capacity as fast as they can to meet the demand. Cook also said they weren't seeing the usual early adopter curve with high initial sales that taper off quickly, and that iPad might be hitting mainstream adoption rates faster than any product he knows of. So far, it's not cannibalizing other Apple products like Mac or iPod touch either -- though it's too soon to tell if there will be a halo that actually increases adoption of those products.