Apple sends out Apple Campus 2 brochure to new neighbors

Apple sends out Apple Campus 2 brochure to new neighbors

Apple has reportedly sent out a shiny brochure to their new neighbors, detailing aspects of the futuristic campus they're planning to build on the old HP lot. 9to5Mac got their hands on a copy, and shared some of the details, the most interesting of which is:

Campus 2, as it is currently called, won’t replace the 1 Infinite Loop campus. Instead, it will just provide ‘research facility’ office space for an additional 13,000 employees, more than 3,000 more than 1 Infinite Loop. There is 300,000 feet of expansion space for future growth.

And yes, that seems to mean no museum, no new Company Store, and potentially no next-generation offices for Apple's executives.

Steve Jobs originally introduced Apple's new "mothership" the day after WWDC 2011 with a visit to Cupertino City Council captured in the YouTube video below.

The images Apple introduced, and were posted by Cupertino and later updated, were stunning -- an enormous circle of curved glass amid an orchard.

Steve Jobs said at the time of the introduction:

There is not a straight piece of glass in this building, it’s all curved. We used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. And, we want to make the glass specifically for this building here. We can make it curve all the way around the building… It’s pretty cool.

Some Cupertino residents have been concerned about what the influx of tens of thousands of new workers will do to traffic. Others simply see more tax dollars.

Apple is scheduled to begin work on the impressive new structure this year with a projected end date of 2015. Still no word on whether or not, due to its spaceship design, it will literally be able to abandon Earth and take to the stars, Wall-E style, should Google ever win the technology wars...

Check out the rest of the flyer pics and salient points via the link below.

Source: 9to5Mac

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple sends out Apple Campus 2 brochure to new neighbors


It's basically a low performance building. The landscape is there for an even greener experience. Aside from that, Apple will be able to function better with things tightly placed together. Tourists would have an easier way around things. All in all, the new building really is a must for Apple employees, so the multibillion dollar company is doing it with style.

From a geometrical standpoint it doesn't make much sense to have the center of the circle hollow. In the very least they should put some rapid transit corridors in order to move quickly from one side of the campus to the other. Who knows, maybe they're doing this underground...

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If anything, it will be the opposite of a pentagon (A polygon having five sides and five interior angles.)

  1. The "opposite of a pentagon" (or any other shape) is pretty fun to think about.
  2. You're throwing around the phrase "if anything" pretty loosely.