Apple share of smartphone market rises with iPhone 4S release
According to Nielsen, the amount of all smartphones running iOS -- namely the iPhone -- rose from 30% to 37% over the last 3 months, compared to the share of all smartphones running Android OS -- namely 8 googlezillion at last official count -- rose from 46.3% to 51.7%. The growth came largely at the expense of BlackBerry, which shrank from 14.9% to 6% over the same period.
Among recent smartphone purchasers, Apple jumped from 25.1% last quarter to 44.5% while Android slowed from 61.6% to 46.9% and BlackBerry slid from 7.7% to 4.5%.
Given the tremendous success of the iPhone 4S last quarter, which ended prior to the launch of the next-generation Android 4.0 devices, and while RIM is still stuck in the great desert of the QNX/BB10 platform transition, the numbers aren't surprising. Once we get deeper into Apple's typical year-long product cycle, and new Android 4.0 devices start hitting the market in earnest, the figure will almost certainly flip flop again.
However, that Apple continues to have the most popular single phones on the market, and a phenomenally disproportionate profit share, should perhaps be an indicator that better, more nuanced, and more contextual analysis are needed from metrics companies.
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