Apple shows off iOS 7 on iPhone 5c in new 'Designed Together' ad

Along with the new Plastic Perfected ad, Apple has debuted another ad extolling the virtues of the iPhone 5c. This one is called Designed Together.

The ad emphasizes how the design elements of iOS 7 combine with the colorful exterior of the iPhone 5c, using cues inspired by iOS 7's design language, like thin lines and lots of zoom effects. The multicolored new Photos icon recedes into the iPhone 5c's camera lens, for example, while the red exterior of an iPhone 5c dissolves into the Music icon, blending into the music controls of Control Center. Blue Messages dialogue bubbles match the color of the blue iPhone 5c, and so on.

Apple describes the new video on its official iTunes channel:

In the new iPhone 5c, color is more than just something you see. The hardware and software are designed together so you feel color throughout the entire experience.

The ad runs for 54 seconds, ending with a colorful array of iPhone 5cs in their Apple cases, then the logo for the new phone and the words "Coming soon. Case sold separately."

What do you think of the new ad? Does Apple do a good job of explaining the similarities between the iPhone 5c and iOS 7? Does it put the colorful plastic shell of the iPhone 5c in a different light? Let me know what you think in the comments.

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Peter Cohen

Mac Managing Editor of iMore and weekend Apple Product Professional at a local independent Apple reseller. Follow him on Twitter @flargh

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Reader comments

Apple shows off iOS 7 on iPhone 5c in new 'Designed Together' ad


I think it's an iPhone 5 in a pretty shell. Still, it's a good move because the all the competitors are trying to beat them specs. They forgot about the experience and ease of use. What's one good way to expand on that? Color. Now a few more people will walk into Verizon and say: "Hey, that one looks cool. I can get it in my favorite color."

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I love the ad. It colorful, fun, bright and upbeat. The perfect mix for the message Apple's pushing with the iPhone 5c

I like it visually. They do a great job transitioning across the colors and the matching icons/colors.

Really well done. It really tells me little about the 5c itself except they come in colors and parts of the OS are colorful but maybe that's the message they wanted to convey; which, if it is, they nailed it.