Apple has published a new ad for the Apple TV, visually making the case for why the set-top box is "The Future of Television." Over the course of the minute-long promo, Apple shows us a wide breadth of content available through the many apps present on the Apple TV, including several TV shows, movies, games and more. Along the way, we get a peek at what Siri can do with the Apple TV's voice commands, as well as a quick overview of the home screen.

Apple is clearly making more of a concerted effort to market the latest Apple TV, which represents a large step up in functionality from previous iterations. The company has even started to address some of the more notable complaints about the set-top box in its latest software update, which just arrived with support for Siri support for Apple Music as well as support for the iOS remote app.

Source: Apple (YouTube)