A year ago almost to the day, the Apple Store app for iPhone added support for Passbook integrated Apple Store gift cards that you could buy and send via email. Apple has now pushed an update to the app that adds the feature for some new countries, including the UK, Canada and Australia. Perfect for that long distance holiday gift.
Buying a gift card in the app is pretty straight forward. You choose the color or design you want the person at the other end to see, enter the amount you want to give, add the relevant email addresses and messages and you're all set. They're not the easiest things to find though, so the best thing to do is a simple search for "gift cards" and it'll bring them up for you.
There's also "various improvements and performance enhancements," which is nice, but it's all about the gift cards. Grab the update from the App Store link below, and if you spot this in a country we didn't mention, shout out in the comments below and tell us where you are!