Apple Stores show support for World AIDS day

Sunday, December 1st is World AIDS Day, an annual recognition of the fight against HIV and AIDS. Apple's commemorating the occasion by temporarily rebranding its retail stores with red Apple logos, according to 9to5Mac.

Apple is a frequent collaborator with RED, the charity that raises money for AIDS education, research and treatment. Earlier this year Bono, lead singer of the rock band U2 and a major figure behind RED, said that Apple has raised $65 million in total. Apple does so by donating a portion of the sales of specially branded Apple products to the charity. The money donated goes to the Global Fund, which supports AIDS programs in Africa.

Just last month, Apple senior vice president of Design Jony Ive and industrial designer Marc Newson partnered for a celebrity auction by creating a number of one-off designs like a red Mac Pro, special desk and Leica digital viewfinder camera, and by getting products from other prominent designers. The total raised in the auction, held by prestigious auction house Sotheby's, was more than $13 million once Bono pitched in; that number was doubled by a matching gift from the Bill and Melinda Gates Foundation, the philanthropic charity created by Microsoft founder Bill Gates and his wife Melinda.

You can buy (PRODUCT)RED branded merchandise directly from Apple if you'd like to support their efforts.

Source: 9to5Mac