The Obama administration is looking to ramp up efforts to tackle the threat of ISIS online. It's reported that executives from a variety of companies, including Apple, Twitter, Snapchat, Facebook and MTV met at the Justice Department on Wednesday. It's interesting to note Apple's attendance considering the company is currently locked in a battle against the FBI.

CNN reports that around fifty technology companies and groups attended the meeting, as well as U.S. government agencies and even the British embassy.

"The agenda showed sessions dedicated to briefing the technology companies on ISIS's messaging strategy, and developing plans to counteract the terrorist propaganda with counter-narratives and optimistic messaging. The administration has attempted to ramp up its counter-ISIS messaging in recent weeks. Secretary of State John Kerry traveled to Los Angeles last week to meet with studio chiefs to hear their perspectives and ideas of how to counter ISIS narratives, according to a tweet."

With ISIS using the Internet and social media platforms to attract and lure recruits to their cause, the U.S. government is attempting to continue working with various tech companies to ensure accounts are closed, services locked down and other tools are removed from the hands of terrorists.

While Apple remains adamant that cooking up software to unlock iPhones is akin to cancer, the company will continue to work with law enforcement and other companies to tackle terrorist propaganda and recruitment.