Apple TV accounted for more than half of all the streaming boxes sold last year

Apple TV accounts for 56 percent of streaming boxes sold last year

The Apple TV made up 56% of the market for streaming devices in 2012. Other devices in this category include Roku, which was in second with 21.5%, and TiVo, at 6.5%. Game consoles like the Xbox 360 or PlayStation 3 were not included. Analyst Dan Rayburn for Frost & Sullivan, which published, attributes the Apple TV's success to AirPlay. From Frost

Apple TV’s AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not [Over-the-top] streaming – that is the primary reason for purchase of Apple TV devices.

AirPlay is a unique feature of the Apple TV, and competitors are having a difficult time bringing similar utility to their own streaming boxes. MiraCast, employed by a number of other vendors, hasn't caught on, and seems to be more trouble to use than not. Apple hasn't been slowing down on content either, making deals with different providers for the Apple TV, most recently adding HBO Go and WatchESPN, to the lineup among others. There are reports that Time Warner Cable may soon be offering content for the Apple TV as well.

Is your Apple TV mostly used for AirPlay, or do you use it for the services it offers?

Source: Frost & Sullivan,, via GigaOM

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Apple TV accounted for more than half of all the streaming boxes sold last year


I got it for AirPlay. I have a Sony Bravia smart tv for all the other features. Of course, as a result of getting Apple TV I have started buying more shows and movies at iTunes, so I use it a lot to watch iTunes now too and listen to music via iTunes Match. I also got one for my classroom to use with AirPlay.

I have one in my mobile presentation set so I can present from my iPad without wires attached. At work I have one solely for displaying information slides. At my Astronomy club we use a few for Airplay, one of them drives the dome projector.

Nice. I bought a second Apple TV (3G) recently for the new hdtv in the family room. My first Apple TV (2G) is now part of the media system in the basement. Netfilx rocks both boxes, followed by iTunes music and movie streaming over AirPlay.

I got my two ATVs mostly to share pictures a videos from my phone way better the having everyone huddle around my phone. But then I realized its way better then my smart tv for streaming youtube with the phones keyboard then to use the remote for the TV. Netflix is great on them an when I want to walk around the house playing music I can play it off the phone or link both ATVs to my computer to blast music.

If you go to eBay, as an a example, and search for AppleTV2 (not 3), the elephant in the room will stare back at you, explaining why this superceded 720P model is selling, used, for 2x and 3x, a brand new 1080p AppleTV3.

When Apple releases its next AppleTV, as it must for 802.11ac wireless, I think it will try to lock it down good and proper. But there is a very curious active community of AppleTV2 users who will work hard to restore their "benefits" of AppleTV usage.

It's a £99 Netflix and box for my bedroom, little else. Oh, and I often AirPlay Spotify to it. And, I still absolutely love it. I love that it's capable of much more, even if I don't use it in that way.

Cord cutter here with 3 Apple TV (3G). Use it for Netflix, Hulu and Airplay. Also used daily for streaming music through our home theater. Great device with a HUGE future. I smell a lot of changes coming down the road!!

definitely apple tv need some more features, my friend got the Google tv and much superior than my Apple tv, he can download apps, put widgets like Facebook, weather, etc... and he can text and receive text and see who's calling on the screen, and I like the way Google tv is integrated with his cable provider and Netflix, one remote control everything, and it even have voice actions

I'm part of that 56% but I don't even use it anymore. It's dependency on itunes for streaming is what turned me away. If itunes accepted more formats then I'd consider using it again. Until then Roku wins.