Apple TV adds Showtime Anytime to its premium lineup

The Apple TV is expanding its lineup of premium on-demand offerings today with the addition of Showtime Anytime. Like HBO Go, Anytime provides you with on-demand Showtime content right on the Apple TV.

In addition to providing on-demand movies and TV series from Showtime, Anytime also shows live TV. You can choose to watch the feed of either Showtime East or Showtime West. In order to access Showtime's content, including the live TV, you must be a Showtime subscriber, and verify your cable provider through the app. You can activate your Apple TV for Showtime Anytime either through the web or the Anytime app for iPhone and iPad.

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