Apple TV has 'taken off,' billion dollar a year business

Apple TV

As long as there's someone to ask the question, someone will ask the question about Apple TV "Apple TV". Or the Apple TV. Or both. That's exactly what's gone down at the Code Conference where Apple's Eddy Cue had plenty of good to say about the company's little black box, and plenty of bad to say about the general TV experience. From Re/code:

Cue: Apple TV has taken off. 20 million sold. It's a billion dollar a year business. Bigger this year. We're adding more content. "It's doing great."

"The reason there's so much interest in TV in general is that "The TV experience sucks… all we have today is glorified DVRs".

Cue also reiterated that TV is a hard problem to solve – no doubts the content providers erect enough barriers to that on their own – and that solving the problems is complicated because there are so many different fingers in the pie. Apple TV is going to continue to evolve, but we also got the usual Apple avoidance when asked about specifics relating to hardware and services. We wouldn't expect anything less.

One thing seems clear, and that's that Apple's "hobby" has certainly eclipsed that staus. The numbers don't come close to matching up with the iPhone and iPad yet but a cool billion a year – and growing – is nothing to be sniggered at. The question though, is what's next?

What would you love to be next in line for Apple TV?

Source: Re/code

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Apple TV has 'taken off,' billion dollar a year business


The Apple TV's success largely depended on other iOS devices, in my opinion. It's a good standalone product, but better when using other devices in the ecosystem

Well all devices operate better in tandem with other devices made for the same ecosystem :p least they should..

Posted from my TARDIS!

I'd be interested to know how well the Apple TV is doing outside America. Content is king with these type of devices, and the current offering in the UK (and in every other country not called America) is absolutely comical. Every streaming box here offers BBC iPlayer, 4OD, Demand 5, Blinkbox, and Amazon Instant Video, so to omit those services, renders it completely useless. It's the worst streaming box for UK customers by a huge margin.

Apple need to either start talking to other providers, or just open up the damn thing to third party developers.

Haven't we been there, done that on this topic? BTW..the DVR and tv situation may "suck" but it's the best it's ever been. With Directv, you get 5 tuners. Searching and setting up timers is easy.

You want "suck"? That would be these apps you see on Apple TV with this tv everywhere nonsense. It's a pain in the butt to have to activate each app on each device. And once you do, each app (the few you don't hide) is completely different or fails to offer much.

At the very least have an option in the main settings to enter tv or sat account.

And now FiOS has Quantum TV where they say you can record up to 12 shows at once and more HD TV recording hours. Comcast has updated theirs to more shows and hours too.

I have 2 Apple TVs and I use them regularly. I will say I have mostly Apple products and it integrates nicely with all of my devices. I hope the next ATV will rock it with an app store section, install your own apps, etc. Such potential if Apple would allow it.

Mirroring my iPad to the TV is my fave function of this relatively inexpensive box. Would love to see catch-up TV directly on the Apple TV though in the UK

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