Apple tweaks App Store promotions, now shows Editor’s Choice and App of the Week

Apple has made some minor changes to the layout of the App Store within iTunes; the same changes are reflected on the iPhone, iPad and iPod touch. With such a huge number of apps now available in the App Store finding what you are looking has gone from hit and miss to downright daunting. Apple has been rumored to be completely revamping its iTunes software but in the meantime, they're still tweaking what we have now.

When you visit the App Store you will now see two new features -- Editor’s Choice and App of the Week. Editor’s choice looks to have taken the place of the previous iPhone and iPad App of the Week. This week’s editor’s choices for the UK are The Thames, Air Mail, and Extreme Skater. In the U.S. different apps have been chosen and they are Facebook Camera (fairly fast, given it was only released yesterday...), Sketchbook and again Chillingo’s Air Mail.

The App of the Week for this week is Cut the Rope: Experiments. Apple’s App Store twitter account tweeted the information and included a new hashtag “#FreeAppoftheWeek”. We don’t know if the App of the Week will always be a free app, we assume it won’t be and that it will still be any app, paid or free.

These new changes may make things slightly easier to find apps that maybe of  interest to you but the App Store still has a long way to go before it becomes a great experience. Hopefully the rumors of an iTunes redesign will turn out to be true and Apple will use the acquisition of Chomp to offer a better version of the App Store; until then, we will take any improvements we can get.

Source: Touch Arcade

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UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

Apple tweaks App Store promotions, now shows Editor’s Choice and App of the Week


Sounds like the Google Play store which has had Editor's Choice, Staff Picks, and Featured apps for some time. Very helpful in finding apps of decent quality and usefullness.

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