Apple updating iPad App Store with better category pages?

It looks like Apple is finally updating the iPad version of the on-device App Store with better category pages... at least for some of the categories like Games and Education. (Desktop iTunes seems to be getting them as well but no love for iPhone so far.) The new category pages look a lot like the main App Store features page now, with big billboards and splashier graphics.

Will the rest of the sections get the updates over time as well, or is Apple saving this new look for the more visual categories? And what about iPhone, would it work on the smaller screen? And do you think it will make the hundreds of thousands of apps more discoverable than they were before?

[The Next Web]