Apple vs. Samsung advertising: Real life vs. really awkward
Last week Apple released "Misunderstood", which showed a disconnected boy at the periphery of his family, and how Apple products like the iPhone 5s and services helped him connect and give them a heartwarming gift for the holidays. We also saw Nokia's nightmarish "For work. For play.". This week it's Samsung turn with "Are you Geared Up?", which shows how a watch can be more convenient for... hitting on the opposite sex while on a ski trip.
Check them both out and let me know what you think. How do they make you feel about the brands? About the devices? About the experience of using them and their ecosystems? About what you're likely to buy next?
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