As part of its recently-launched "if it's not an iPhone, it's not an iPhone" campaign, Apple has published a new webpage going over just exactly why there's nothing quite like iPhone.

The page starts out with an overall description just what makes the iPhone stand out:

Every iPhone we've made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.

As you scroll down through the different sections, Apple describes each major feature that makes the iPhone such a compelling choice. From the integration of the hardware and software, to the size of the App Store and the iPhone's security features, Apple covers all of the bases. The iPhone's camera and iMessage also feature prominently, before Apple wraps things up with the "If it's not an iPhone, it's not an iPhone" tagline.

If you'd like to check out the page for yourself, you can hit up the link below to remind yourself just why "there's nothing quite like iPhone."

Source: Apple