The Apple Watch has made its way to three new countries today, officially becoming available for purchase at Apple Stores in New Zealand, Turkey, and Russia. Apple CEO Tim Cook took to celebrate, noting that the company saw a great turnout in Istanbul for the launch:

The Apple Watch originally launched on April 24 to a small set of countries. However, as the strain on supply has eased a bit, we've seen the product launch in a number of other countries over the last month or so. Earlier this month, we also learned that the Apple Watch will become available for purchase at Best Buy stores in early August for the U.S., and a week later in Canada.

If you live in one of today's launch countries and just picked up an Apple Watch, be sure to check out our ultimate guide to setting up and using the Apple Watch.