Apple's home page, at the time of this writing, has been given over in tribute to Martin Luther King Jr. It's in honor of the man and his accomplishments, and coincides with the observation of Martin Luther King Jr. day in the United States. From Apple.com:
Today we reflect on the life and vision of Dr. Martin Luther King Jr. and the work that continues in service of the broader concerns of humanity.
Tim Cook, Apple's CEO, added the following on Twitter:
While many in the US enjoy an extra day off, Apple is encouraging employees to also take the time to volunteer. For each and every hour its employees spend carrying out voluntary work, Apple will donate an additional $50 to the company's Matching Gifts Program.
The honoring of Dr. King, and the matching program, are just two of the latest examples of the greater social engagement of Tim Cook's Apple.
Update: Another tweet from Tim Cook:
#MLK:There comes a time when one must take a position that is neither safe nor politic nor popular but he must take it because..it is right.— Tim Cook (@tim_cook) January 19, 2015