Apple has been awarded a Technology and Engineering Emmy award at a special reception in The Bellagio, Bellagio Ballroom, Las Vegas. The award given to Apple, was for the “Eco-system for Real Time Presentation of TV Content to Mobile Devices without the use of Specialized Television Hardware”. While that sounds very impressive, we don’t know exactly what that means. We assume it is something to do with Apple’s music, movie and video sale and distribution system utilizing iTunes and iCloud but we could be wrong.
Launched in 1948, The Technology and Engineering Emmy® Awards honor development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering.
Awards are presented to an individual, company, or to a scientific or technical organization for developments and/or standardization involved in engineering technologies which either represent an extensive improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television.
Whatever the award is for, it is more recognition of how Apple has made the system of watching movies and TV shows so much easier. The iTunes Store offers a fantastic catalogue of shows that can be downloaded and watched in just a few clicks; it’s hard to cast your mind back to how it used to be! Of course the award could just as easily be for Apple's implementation of HTTP Live streaming which is part of its QuickTime applications.