A new profile on Apple's newly-minted Senior Vice President of Hardware Technologies, Johny Srouji, has shed some light on the development process of Apple's most recent tablet, the iPad Pro. The 12.9-inch device hit store shelves in fall 2015, but it was originally slated for earlier in the year, with hardware issues causing Apple to push its release back. The Pro was also set to use Apple's A8X system-on-a-chip, which had launched in fall 2014 with the iPad Air 2.
The iPad Pro was important: It was Apple's attempt to sell tablets to business customers. And it would look feeble next to the iPhone 6s. So Srouji put his engineers on a crash program to move up the rollout of a new tablet processor, the A9X, by half a year. The engineers finished in time, and the Pro hit the market with the faster chip and a 12.9-inch display packed with 5.6 million pixels
The profile also delves into Apple's inspiration for creating its own chips, an effort that Srouji helped lead. The original iPhone faced limitations due to its components, which were purchased from a variety of different outlets.
"Steve came to the conclusion that the only way for Apple to really differentiate and deliver something truly unique and truly great, you have to own your own silicon," Srouji says. "You have to control and own it."
You can check out the whole profile on Srouji at Bloomberg.