Apple's new iPhone 4S ad sees Siri joking and talking about life with John Malkovich

Apple's new iPhone 4S ad sees Siri joking with John Malkovich

Apple has released their third and fourth celebrity iPhone 4S ads, both starring John Malkovich and Siri. The first is called Joke and the second, Life.

While helping John Malkovich plan a night out, Siri shows him her funny side.

After John Malkovich gets philosophical, Siri is ready with an answer.

With classical music playing in the background, Joke sees Malkovich ask Siri for the weather, for his evening calendar, restaurants featuring linguica, and then for a joke.

Life sees John Malkovich ask Siri that very word. Siri responds with a list of idealistic, philosophical suggestions for how to better exist in the world.

Previous iPhone 4S commercials with Samuel L. Jackson and Zooey Deschanel featured Siri as well, as have commercials with santa, and with actors portraying regular people.

Highlighting Siri in commercials remains somewhat controversial, given Siri's beta status and user complaints that, in real life, results are never as fast or as problem free as they're portrayed in the videos. Polls, including an informal one run by iMore reveal Siri usage remains low among iPhone 4S owners.

Due to the relative newness and novelty of natural language interfaces in mainstream products, however, Siri remains one of the most demonstrable features of the iPhone 4S, which is no doubt why it gets so much of the marketing attention.

John John Malkovich

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple's new iPhone 4S ad sees Siri joking and talking about life with John Malkovich


Those recent celebrity Siri ads are somehow pretty badly scripted in my opinion.
Concerning Siri usage: I would use it more often, if it were actually practical. But for some reason, Google maps integration is USA only, so a huge part of its functionality is just missing.

This really happened. I pulled up Siri, and got a error type message "due to problems I cannot assist you at this time"
Siri, are your servers down? "I cannot answer that" Siri, when will you be available? " I cannot answer that". Siri what is today's weather? " here is the current weather for your area" Siri are you back up now. " I do not know what your are asking". Siri are you working again? " I cannot answer that" thanks for your help. " I aim to please"
Guess she will be in beta for years to come, but she is trying.

I get that "sorry I cannot assist you at this time" message when I have less than good 3G service. Never on WiFi. I blame Sprint.

Recently I'm using iPhone 4 with iOS 5.1.1.But i could not find my siri-like dictation in my keyboard. Anyone can help me?

It's possible, you may not have been connected to a network (Either cellular or wireless). Dictation only shows when you have an internet connection.

It's only got like 10 jokes all in all. So, unless you want to hear the same thing over and over again, why would you ask for a joke?

Come on guys it's a quirky ad featuring and playing upon Malcovich's perception, I liked it. That being said, as GlenRuss stated I've encountered that issue of Siri services "being down"

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