Apple has released four new Apple Watch ads. They focus on using the watch for travel, fitness, and how the watch can bring people together.

Two of the ads, "Berlin" and "Bejing" showcase travelers using their Apple Watches to find their way around new cities, making currency conversions, finding restaurants, and touring landmarks.

"Closer" is about the many different ways that the Apple Watch can bring you closer to the people you love, like playing a game on your watch with your son, or making a phone call to your mother.

Finally, "Goals" is all about fitness. Whether its tracking your diet, measuring your runs, or helping with your yoga, Apple wants you to think of the watch as an essential fitness companion.

Source: Apple (YouTube)