Apple's Maps team reportedly contacting businesses to verify user-submitted data


Apple is reportedly reaching out to businesses to verify address data that has been marked as incorrect in the Maps app's "Report a Problem" feature. According to a post on Reddit:

A 408 number called me from Apple Maps and let me know that a user reported my business address as incorrect. They still had my old address that was listed on Yelp so I gave them the new one. I asked when I should expect it to be updated on Apple Maps and the lady said, "We don't have an exact timeline for updates but it should be within the next week."

It appears that Apple pulled from Yelp awhile ago but it doesn't actually sync the addresses and other information.

Still couldn't believe that they called me to fix up the listing - how awesome.

At this stage, it is unclear if the Maps team is contacting other points of interests. Considering the sheer amount of requests that the Maps team likely gets, a turnaround time of one week sounds impressive. The move is indicative of a larger push by Apple to update the Maps app with the latest data, which includes inculcating user-submitted corrections.

What about you guys? Are you seeing more accurate listings in Maps?

Source: Reddit

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Reader comments

Apple's Maps team reportedly contacting businesses to verify user-submitted data


Where I live in the UK, the POI data is almost all gone. Even though I did my part and submitted quite a few corrections, they were never picked-up and now the companies don't show-up at all. The contrast with Google Maps is still striking, ~40 accurate POIs vs ~4, some of which I can see are still wrong. But I have no incentive to continue helping because that got me nowhere before!
Please understand that I want Apple Maps to succeed but at the moment, and for the foreseeable future unless some radical surge in data takes place, Apple Maps just isn't competing with Google Maps for POI. This obviously varies by location, I'm sure some areas have parity between the two.

I live in wales, and i thought google maps was much better, but upon studying my area closely, I see that google maps is riddled with errors also. They seem to fix errors within a day though

I'm in Gloucestershire, so I can see it's not an area that's a high priority for anyone! I think you're right though, they seem to fix things quickly. This is probably just lack of sleep talking but is a bad POI worse than no POI (excluding things like hospitals, of course)? I suppose if what you're looking for is there but in the wrong place, that's not as bad as it either not being there at all or the POI missing (as a recent attempt to find an HSBC cashpoint proved).
What puzzles me is that I thought Apple had access to the TomTom information, and that's not bad in my experience, so, assuming they can use it, I don't see why they don't. It would also then let Apple draw on TomTom's resources for keeping the information up to date. Maybe it's a simple as I'm wrong and they haven't licensed it.

I don't understand that either (not seemingly having any TomTom data).

My entire city is literally just some badly drawn roads with a scattering of information that all appears to be sourced from Yelp, which is notorious for having awful location data. Downtown streets that are in reality choked with retail outlets and restaurants only show three or four stores, etc.

I see, so you're saying we don't need business location data we need power outlet location data.
Not sure that's really going to solve the problem but you keep coming up with those ideas, one of them'll be a winner!

It's amazing how Apple sucks about their Maps app! I have reported error about my adress. Several times. But still no correction! Why? They have billions of many, and they should
Have competent personable to fix and update this regurarely, but no! It's amazing how they fail! Why do they even try? Google maps seems to be way ahead! I want Apple maps to become good/better, they still have some near features really, but as for POI's, correction of addresses..they suck greatly!

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And no matter how good Apple gets in the future, Google will always be that much ahead, has thousands of times more people working on the data, and will always have street view when Apple does not.

I seriously think that Apple maps should go down as one of Steve Jobs' "mistakes." He did make them. Even if you believe it can be done, the whole idea of completely duplicating this massive, massive collection of databases, just to say that you have the "same thing" is idiotic from the get go IMO. Why not let Google do what it does best and Apple do what it does best?

I think Google would agree to the same terms as they had previously and even let Apple create the UI on iOS as before, if Apple agreed to drop this idiotic enterprise.

Interestingly, several of my friends had their addresses off by a block or so since launch. All of them have been fixed within the last couple months.

Whatever the Apple Maps team is doing, more of it please.

My area continues to be wildly inaccurate in Apple Maps, and pretty much all of the errors are from the inclusion of Yelp data. Yelp is loaded with inaccurate, misleading, unverified, unreliable addresses, and their error correction leaves a lot to be desired. The single biggest thing Apple could do to improve Maps is to either eliminate all the info they got from Yelp, or at minimum put in a checkbox to let users turn it off.

This is an embarrassing story if true. If Apple is relying on human verification with phone calls for map accuracy, then they will always be the last dog in a horse race.

This is the first thing I thought also. It smacks of desperation and there simply isn't enough time left in the universe to call every business anyway.

Southern CA outside of a few areas in LA is still embarrassingly bad. I do note sometime in the last couple of months they finally removed the Toys R Us that closed 10 years ago, so that is at least one improvement.

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If your saying this is embarrassing for Apple to have to resort to phone calls you obviously have no idea what your talking about because this is what Google has been doing all along, we have received 2 calls from Google in the past 5 years to confirm map data about our business. Calling the business directly is the most accurate way to obtain data.

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I'm guessing that, for both companies, phone calls are the last resort in the verification process. It's probably used when they have multiple corrections submitted that have conflicting data, etc, etc. Something like that I'm guessing.

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I'm a Google Maps user. Hard to imagine Apple Maps ever surpassing. Haven't we all see the Google car in person at least once? Funny if that's how Apple is getting down to business (pun not intended) to improve this part of their product.