A new report from Kantar Worldpanel shows that iPhone 6 and iPhone 6 Plus sales continued at a brisk pace leading up to November 2014. The new iPhones accounted for 47.4 percent of smartphone sales in the US, an increase of 4.3 percent from the same time in 2013. The iPhone 6 was recorded as the best-selling smartphone three months in a row, achieving a market share of 19 percent. Verizon and AT&T made up 57 percent of iOS sales during this time.
A similar growth was witnessed in Great Britain as well:
Apple's market share gain, triggered by the iPhone 6 and 6 Plus launch, continued into November when it reached 42.5% of British sales for a growth of 12.2 percentage points year-on-year mainly at the expense of Android.
Across Europe (Britain, Germany, France, Italy and Spain), Android remained the dominant OS with a market share of 69.9%, although this is 3.2 percentage points lower than the same period in 2013. "Great Britain saw the strongest share decline for Android at 6.7 percentage points", said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech Europe.
Apple saw a minor increase in its market share in China, which is now at 18.1 percent. China Mobile continues to be the top carrier in the country, accounting for 63 percent of Apple's overall sales.