Apple's new ad proclaims the MacBook Air is 'the notebook people love'

The MacBook Air is a pretty awesome piece of equipment and Apple knows it. A new commercial has hit the airwaves and it proclaims the MacBook Air is the "notebook people love". While it might not be the preferred laptop in Apple's lineup for everyone, those who have one generally don't hesitate to share how much they love the MacBook Air.

The ad itself is rather simple and just flashes through a bunch of MacBook Air lids all decked out in stickers ranging from the Beats logos, Snow White, Homer Simpson and various other pop culture characters, logos and symbols. A sight that's no doubt familiar to many readers out there.

Even my own MacBook Pro has several stickers on it so I can see where Apple was going with this one, the ad creates a relationship between the company, their products and the user. Hit play on the video above and let us know what you think of the ad in the comments. Does your Apple gear resemble anything like the lids in the commercial?

Chris Parsons

Editor-at-Large at Mobile Nations, gadget junkie, energy drinker, ranter.

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Reader comments

Apple's new ad proclaims the MacBook Air is 'the notebook people love'

16 Comments

I admit I do like my MBA. I've had it for a year now though only my windows laptop is filled will stickers. I still can't bring myself to place any stickers on the MAC yet. The ad does get its point across IMO.

Do you feel the Beats!?
I get a good vibe from this and it feels as though it’s more attitude, less content (in a good way). I would very much like to know if this advert was done internally or with an outside agency.

(I also love the logo animation at the end... a bit hipster, but I still love it)

This commercial is AWESOME! It made me want to tatt up my macbook all over! I just spent like $30 bucks buying stickers on techtattz.com ... lmao I have serious shopping issues.

"Does your Apple gear resemble anything like the lids in the commercial?"

Yes. But my MacBook sticker covers the Apple logo.

Its funny because my first reaction to the ad was "What a great ETSY.com commercial".

Anyway, go to Etsy.com and search for "Vinyl Macbook Decal" and you'll find lots of vendors. Shop around because many have the same inventory but charge different prices or offer free shipping.

Some of them are cut to showcase the Apple logo but there are also many cool ones that cover parts of the logo but use the backlight to create a cool effect (Superman logo, Vader's eyes, Links shield etc).

I liked the commercial. I think it sends the message that we need to lighten up once in a while. Having said that, since I doubt many people will be converting from PC to Mac because of stickers, Apple should run this commercial in conjunction with something more serious, one that talks up the specs of a MacBook Air. They're actually pretty good, and competitive specs.