Apple's PrimeSense acquisition deal reportedly completed

Just a few days ago we heard Apple was in the final stages of buying out PrimeSense, the company that developed the technology behind the first Xbox Kinect, and now that deal has reportedly been completed. From AllThingsD:

Apple has completed its acquisition of PrimeSense, the Israel-based company focused on 3-D sensor technology, for a price sources said was around $360 million. Apple spokeswoman Kristin Huguet confirmed the PrimeSense deal with the boilerplate comment the company typically provides when news of one of its acquisitions leaks: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

The comment from Apple PR isn't in any way surprising, since it's the same response the media receives any time Apple completes an acquisition. The final total of $360 million is higher than earlier reports suggested, if true, but the deal has been on the cards for some time now.

Microsoft has since moved away from PrimeSense technology for the new Xbox One Kinect, and this acquisition is bound to fuel the fires of the Apple Television rumor mills. With sophisticated motion sensing technology there's so much Apple could do with new and existing products, and likely just as many things we can't yet imagine.

So, the deal is done, what would you like to see Apple do with the technology it's just acquired?

Source: AllThingsD

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Apple's PrimeSense acquisition deal reportedly completed

27 Comments

Great news! Changing channels and navigating menus via swipes, maybe a Kinect-like gaming experience with the Apple TV. The possibilities of what Apple can do with it is endless. I know that incorporating this type of technology could take a long time, especially because Apple isn't the kind to release something half-baked, but I'm sure that it's worth the wait.

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I have to wonder where Apple may be going with console gaming. They could totally pull off a home-tv-game controller

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I just played with a friend's Xbox One with its new Kenect and this is really some amazing technology. The implementation needs some work but the underlying technology has an incredible amount of potential. The acquisition of this company and its R&D/Engineering talent will be an asset in the future. I'm sure that their tech will be applicable in lots of applications beyond just another Kenect with potentially more advanced mobile camera options and beyond. Non-obvious acquisitions are always exciting because they mean new technologies are on the way.

gesture based could eliminate the need for a button thus making the screen real estate larger without making the physical phone bigger...win win

I'm going to assume that Apple is going to some pretty cool things with this and not just a rehash of things we've already seen. Only time will tell I suppose.

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It will be really interesting to see how apple will implement this technology.

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I can't see Jony Ive in a video talking about how they've solved the terrible problem of finding your tv remote and pushing a button. Seems very Samsungish to me.

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Color me skeptical about gesture based TV controls, but I do love if when Apple does something like this. They spent a lot so clearly they big plans. And speculation is fun.

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Exciting news! It would be fun to play kinnect like games with my iPad or iPhone connected to my Apple TV. I'm sure we are going to see some very cool and innovative ideas along with this acquisition. Who said Apple innovation is dead?

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Not to contradict everybody but this technology is really only useful for gaming, and for very specific types of gaming, otherwise a remote control or a dedicated controller is much more confortable and precise. I think Apple just wants to cover its bases and see what comes of it. TVs controlled by gesture are in the market for some time now and have not made a splash.

That's cool for Apple and eventually cool for us, but If Apple wants to compete in the large HDTV market they have to be in the same price range as everyone else, they can't charge their usual high end price for a 65 inch HDTV, if they do overcharge than Samsung, Toshiba, and LG will kill them in the TV market despite the motion tech which I don't care about, if Samsung and Toshiba charges two grand and Apple charges six grand or higher they will die in TV.

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This is nifty. I have the Kinect for the Xbox 360 and honestly I never used it for games aside from when I first got it. It's true value was in control without the controller. Really I see this as a way to give Siri eyes as well as ears. The personal assistant will now be able to see users and react.

The real question is if Apple will open up Siri for third party development any time soon.

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I'm expecting Apple to try to do something in-gaming with the tech... I'd like to see them implement controls for the desktop Macs to possibly replace complex keyboard commands or specific keyboard functions. Apple TV is an obvious choice [that I don't care for]. I suppose a more fanciful option would be to use as an interface for a smaller screen [iWatch].

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Get into the gaming system game too!! Microsoft is doing it why not apple. Apple has the people to do it and the tech they have or can get can put some heat on Microsoft and Sony. I think Apple can do it and they should. It would surely make interesting.

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This is probably going to be utilized as a safety feature in the Apple iCar.

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