In one corner, iFart Mobile and Joel Comm, who are now suing to have a judge rule that "pull my finger" can't be trademarked (honest, we couldn't make this stuff up):
In my app description on iTunes, I have testimonials. One of them is direct from my site, WorldVillage.com, in which I give the opinion, "Way better than Pull My Finger!" Of course, I have the right to state my opinion, especially one I believe to be true! [...] I also used Twitter to search for people who were discussing any of the competing fart apps and engaged in conversation with them. Air-O-Matic didn't like that. Perhaps they believe they own Twitter and the people using it?
In the other, Pull My Finger and Air-O-Matic, who wants to get paid:
we estimate he cost us about $500K in sales. His app leapfrogged ours immediately after he started doing these things. That happened to be Christmas week. He sold hundreds of thousands of dollars worth of his app in the next month, in the spot he kicked us off of. We talked to our attorney, and decided to try to end this swiftly by asking for 1/10 of our estimated lost sales, plus attorney fees. $50K is about one week in the top spot in the App Store. We thought that was about right.
In the audience, whole heaps of developers wondering if the App Store is viable in the face of "gaming", and millions of users who chuckle at cheap flatulence rather than voting with their wallets for innovative, world-changing mobile applications.