AT&T offers T-Mobile customers up to $450 to switch

AT&T offers T-Mobile customers up to $450 to switch

AT&T is starting out 2014 in a fighting mood. They're aiming their crosshairs at T-Mobile by offering current T-Mobile customers up to $450 to switch their service to AT&T instead.

It isn't a straight up $450 check, though - there's a catch. If you trade in your existing T-Mobile handset, AT&T will give you a promotional card worth "up to $250" for use toward AT&T products including a new phone.

"Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250," said AT&T.

AT&T will also give you an additional $200 per line when you switch your service from T-Mobile, and if you already own an unlocked device, you can take it with you. Otherwise you'll need to sign up for an AT&T Next plan, AT&T's upgrade program that enables you to turn in your handset for a new one every 12 months instead of waiting the customary two years for your contract to complete.

AT&T claims it has the most reliable 4G LTE network in the country, though it still plays second fiddle to rival Verizon in terms of overall customer base. Curious about how AT&T service works in your area? Check out this coverage map.

Well, T-Mobile customers: Is the money incentive enough to switch to AT&T, the nation's second largest carrier? Or are you going to stick with T-Mobile? Sound off in the comments.

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Peter Cohen

Mac Managing Editor of iMore and weekend Apple Product Professional at a local independent Apple reseller. Follow him on Twitter @flargh

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Reader comments

AT&T offers T-Mobile customers up to $450 to switch


My family bill on AT&T with 3 lines is only a little bit more expensive on AT&T. For the service it's worth it to me, I've never had a billing issue, service in my area gets me 50-60 Mbps download speeds and I have never had a dropped call. I can see a lot of people switching, with the $15 drop on mobile share plans and better coverage, this will hurt T-Mobile.

I'm actually LEAVING at&t for T-Mobile. I wish T-Mobile would counter this. at&t sucks, and is extremely expensive (even with my UNION discount) I live in NYC in Manhattan, and there are 2 spots in the Union Square area that are dead zones. I travel to Europe often and LOVE the fact that T-mobile offers no roaming. Get with the program at&t.

No thanks AT&T. I'll be switching my wife over to T-Mobile from AT&T after their uncarrier 4.0 announcment. It's nice having ulimited unthrottled data in a world where cloud services are the future.

Nope. New customers can get unlimited data. In fact, all plans have unlimited data. $50 gets you unlimited talk, text, and 2g data with 500mb of high speed data. $60 gets you the same but with 2.5 gb of high speed data, and $70 gets you unlimited high speed data.

I switched to Sprint six months ago, and won't go back. I couldn't get a signal at work with AT&T. With Sprint I get a strong LTE signal.

Switched from AT&T because they throttled my unlimited data. With tmobile's unlimited plan, I never looked back. AT&T has good coverage but their restrictions suck ass.