Attack of the iClones: Blackberry ThunderStorm Clicktastic Edition!

The. Whole. Screen. Is. A. Flipping. Tic. Tac. Tile. Button.

Seriously. We kid you not (though RIM could be kidding us all?). Sister-site has all the deets, but...

Seriously? Who's the usability wizard who came up with this one? Who came up with the single-click point of failure concept? The one mechanism to break it all?

We get that haptics are hard, but the iPhone pretty much showed the industry how to do Touch, and rather than just add the Blackberry messaging powerhouse to that buttery goodness, RIM went and grafted on an mechanic straight out of every 1980s playschool game?

Bravo for challenging Apple (they certainly need it). And kudos for being brave enough to push the metaphor, to take the next step, to propel technology forward. But -- seriously? -- we hope the feel is light-years beyond the look on this one, and not just for Crackberry Kevin's sake... Otherwise most annoying gadget innovation of the decade awards beckon...

We guess a certain internet dead-pan funny man was right on the "button" when he said:

THERE’S a reason that R.I.M. is averse to the iPhone’s glass pad. “I couldn’t type on it and I still can’t type on it, and a lot of my friends can’t type on it,” says Mike Lazaridis, R.I.M.’s co-chief executive and technological visionary. “It’s hard to type on a piece of glass.”

Presuming he was really talking about the ThunderStorm...

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Attack of the iClones: Blackberry ThunderStorm Clicktastic Edition!


what a painfully agonizing video to listen to. this guy sounds like he is so nervous that he is going to piss in his pants.

@Jeremy: size seems consistent with the general BB "pop-tart" look. :)
I agree about the screen-as-a-ginormous-button criticism. Wacky stuff.

Looks nice, but if I would probably break the screen if I had to press down like that.

without anyone actually having pushed the keyboard does anyone really know how hard you have to push?

I've always been confused as to why the iphone blog is "sistered" to crackberry.. but i've chosen to ignore it..
but honestly now.. if i see one more blackberry post i think i'm going to have to stop visiting this site. Negative or postive or not, the reason why i come here is to NOT hear about blackberry related things but iPhone related things.

You are going to hear about other phones out there that are looking to take the spot light away from the iPhone. Don't you want to see what is out there gunning for us Apple folk? Competition is a good thing.

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