AT&T's upgrade fee doubling February 12
If you're looking to be picking up a new iPhone on AT&T any time soon, you'll want to note that the upgrade fee will be doubling on February 12. As the folks over at Android Central noted based on the screenshot above, the new fee will be a sizable $36.On the internal memo, AT&T noted the reason for the price hike was that "overall costs associated with upgrading to a new device have increased," and that "devices today are more sophisticated than ever." Their statement to Android Central covered the same talking points:
Wireless devices today are more sophisticated than ever before. And because of that, the costs associated with upgrading to a new device have increased and is reflected in our new upgrade fee. This fee isn’t unique to AT&T and this is the first time we’re changing it in nearly 10 years.
But what does that even mean? The cost of keeping us as customers, taking our money for a new device, and charging us for ongoing service for many more months to come has... gotten higher?
There's no "upgrade fee" when we buy new televisions, new toasters, new Wi-Fi routers, new bicycles... should we go on? What beyond the price of the new phone and the monthly fees from the new contract should AT&T really need or be entitled to?
Now, a $0 iPhone 3GS is really $36. A $100 iPhone 4 is really $136.
For some, an $18 increase may not mean a whole lot but considering you're essentially doing AT&T a favor by upgrading your device and staying with them, any added cost is sure ruffle a few feathers. Now that information is out there, we'll have to wait and see if AT&T sticks to their guns or cancels their plans.
Source - Android Central