BBM adds 20 million new users since going cross-platform

No matter how many claims of "no-one cares" we might hear, there are clearly tons of people who do care about BBM. BlackBerry has today provided some figures for the first proper week of cross-platform life for their messaging platform and it looks like good news all round. BBM now has 80 million active users, having gained 20 million since launching on Android and iOS. And those are some good numbers. Andrew Bocking, EVP of BBM:

“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers."

Active users is a key differentiator from just measuring download numbers. There's no doubts countless people who downloaded BBM to see what all the fuss was about, then never went back to it. BlackBerry practically invented messaging, so it is great to see that at least for now, the decision to go cross-platform was vindicated.

BlackBerry isn't resting on their laurels either, with BBM Voice, Video and Channels – in other words, the full BBM experience – on the roadmap for future updates. In this world of iMessage and Whatsapp, it's pleasing to see that BBM can still cut it. Have you found yourself using BBM since its arrival on iOS, or were you one of the early downloaders that didn't go back? Sound off in the comments!

via CrackBerry

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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BBM adds 20 million new users since going cross-platform

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Glad to see from here on out they will focus on active users, which is really a better sense of where it is going.

I downloaded it, created an account, then realized that my former BBM users (I was not one)? Have all moved to iMessage.

Was a big BB user before going to the S3 and then eventually moving to the iPhone 5 and nothing was able to replace BBM. Downloaded it the first day and loved how everything was transferred over like I had never left!

Downloaded it out of curiousity. Then realized there's not an easy way to see if anyone I know even uses it. Deleted it.

I actually think that's a problem, because if you want people to know you use say google chat or facebook chat they are already there in your chat list because they are your friends. but many don't feel comfortable soliciting friends to join a messaging service by passing out their number. I did see someone i follow in instagram posting their code. I don't know them though they just have nice pics so i didn't give one back. But i think it very much depends on your peer group. Because for me, i simply don't have friends on BBM that i talk to. Then there is simply the fact that my peers also, one, have unlimited text, and second are not really instant messengers. I'm glad others have a use for it though.

Copy-paste the standard bbm invitation (with your pin) to a contact in Whatsapp then forward the same invitation to all the other contacts. Received immediate invitation from those who downloaded.

I'm using it on my iPhone 4S IOS 7.0.3. It was useless initially since I couldn't send / receive pictures without crashing the app but Blackberry was fast on fixing this issue and I encountered no problem since then.

This is the first good news Blackberry has had in a long long time. BBM is definitely one of the last great assets of the company (besides their keyboard designs?) Perhaps they should transform into a full software company and take on WhatsApp :P

I have missed this so much from my BlackBerry days! My only concern is that with things in the the state that they are at BB can they maintain it? Bringing to us for free is great and all but what good is a free service from a company that is in dire straights like it is now?