The Beatles arrive on iTunes

The Beatles arrive on iTunes

As rumored, the Beatles are now up and available on the iTunes music store.

It only took 7 years, a trademark lawsuit, and more false-starts than you can shape a mop top at, but now you can finally get individual albums with iTunes LP for $12.99 or download the digital box set -- which contains the entire catalogue -- for $149.

“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”

“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”

“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.

“The Beatles on iTunes—Bravo!” said Olivia Harrison.

“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”

Anyone hitting the buy button?

[iTunes link, Apple PR, Apple Beatles page]

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 47 comments. Add yours.

iphonemilk says:

this was the big announcement?!?

Jake says:

I like the beatles, but this isn't all that. No.

H says:

I thought this was an iDevices blog, not a general apple news blog

lightningr1 says:

Thats dumb to put it on itunes before they even announce it at ten, kinda defeats the purpose of creating all this hype

Dionte says:

So disappointing, makes me want to listen to the depressing In My Life Beatles song that I've had on my iPhone for months.

Daniel says:

I like the Beatles a lot but I was really expecting iOS 4.2 on every iDevice.

Michael says:

The beatles blow? That's some keyboard happy forum ignorance if I've ever seen it

whocares says:

They were right. I'll never forget this. It was the dumbest announcement to which I counted down each last second. It's also reaffirming Apple's increasing ability to disappoint.

zero credibility says:

completely overhyped - i wonder if they had to do this as part of the conditions that they were allowed to sell it.? maybe they promised massive sales.

scrawford93 says:

Really?? Do a lot of the tweens and twenty-somethings around that own so many iPods really care about the Beatles? Big woop!

Art Vandelay says:

@H - Last time I checked, iTunes worked with iDevices...

ghostface147 says:

I'll be buying a few songs. Maybe 6 or so at most.

Kyle says:

This is a bunch of crap I've had beatles on my iPhone for quite some time, I guess it was such big news because there pockets will grow, this was a joke

Taranis says:

This was the big announcement?
Big.
Friggin'
Deal.

Dood says:

I've had The Beatles on my iPod for 7 years now Steve. You got too many Urkles on your team, that's why your Winslow.
HIGH LIFES!!

weblou says:

HAHAHAAHA this must be the biggest the crappiest announcement in history of ANY company LOL.
I don't know what's going on with Apple but there starting to just ......Suck :o lol

west3man says:

It's the Evo vs iPhone all over, again.
"I don't care."

Dionte says:

That one over to the left is kinda cute, he reminds me of someone.

Julie1468 says:

I think its big news. It will be a great day when all media is available for digital download at a reasonale price. Apple got half of the equation right.
One thing I don't like TIPB, are these pop up flash ads that are very intrusive to the web browsing experience on your website. It makes me not want to visit the site on a computer.

Jason says:

Yea apple sucks now because they made an over hyped announcement. Lol
When you look at it it. Was that it was overhyped, you now, just an ad on their website, or is it just that you guys want more from them? I do think it's lame, but if they were trying to get them on iTunes for years and just Now were able to, then it's justifiable what they have done. It's not like they sent out am email to everyone hyping the surprise. They had one simple page on their website for it. So calm down people

PJ73 says:

How disappointing ! Super lame!

west3man says:

Jason: Saying we'd never forget it or whatever set the bar higher than the actual announcement could reach. As a result, disappointment and annoyance,
Makes sense to me.

rj5570 says:

Bloody no I am not buying it! I love the Beatles. I teach a Beatles college course, and as important I see this to be especially for the younger folk, I for one will not be throwing away cash to buy something I already have. If we really want to give peace a chance, we should be funding organizations the help feed the hunger, educate under privileged children and make health care accessible to all who need it.

H says:

Apple didn't hype it up, the media (including TIPB) did.

weblou says:

@Jason the point is that in any business you are in you never over hype unless you could deliver. By adding that to there front page ( where millions of clients) could see it they did a big deal out of nothing.
Apple always over hypes products......... but this is was to much... as you could see from the Web 70% of people if not more are disappointed with this news.... they should have done market research first.
I think that front page in itunes wold have been MORE then enough to advertise something that pretty much no one cares about

rj5570 says:

ok do you know what really makes me sad? the only content that I do not own is not available. why no Yellow Submarine and Magical Mystery Tour movies?!!!!! augh! I have been waiting for those two to be available for download and Pink Floyd Pompeii.

Julie1468 says:

@Jb I hate people who steal. What gives you the right? I have a redistribution for you too if you want it. You obviously feel entitled.

Brian Tufo says:

I am extremely upset I even told people that something was coming today. Anyone who likes the Beetles already has the CDs of theirs that they want to own. What a HUGE disappointment.

Jason says:

Wow, that was a waste of a big announcement. So for the last 7 years nobody has bothered to just purchase the actual CD, put it in the computer and copy to the hard drive? Not everything needs to run through iTunes to have it on iTunes....

aundretastic says:

Today certainy is just another day... That I've already forgotten.

JimmyD#IM says:

I LOVE these re-mastered albums... so I bought them last year when they came out. I know Apple didn't have the rights yet... but... it's last year's news.

JP says:

Correct me if I'm wrong but The Beatles were British, and yet the Brits again are paying well over the cost compared to US.
125GBP (199.95USD) (UK iTunes) vs 149USD (93.15GBP) (US iTunes)

Josh says:

Why is the sarcasm so lost on everyone? Duh. Allow me to enlighten... This is Steve Jobs thumbing his nose at the whole stupid process that took years to make happen; to anyone who is let down and thinks this announcement is a joke --that's 75 percent of what it is: Jobs laughing at himself (as a Beatles fan) and the ludicrous amount of time it took get the job done... the other 25 percent is marketing to sell music and make $$, which businesses, I'm told, need to do from time to time. To anyone who actually thinks Apple lost credibility with this, the credibility question is with our own sense of humor and denial that we were "a bit hood-winked". Any disappointment experienced here is an acknowledgment of the awesome job Apple continually does innovating and keeping us coming back for more... C'MON PEOPLE, loosen up!! :)

jasondeno says:

Ripped these into my library years ago. yawn

iSRS says:

Will make it easier to ensure I have the correct, and higher quality, artwork. That is all I get out of this...
But it's something!

Jon says:

@Art Vandelay, and last I checked you're not a real architect, nor are you an importer-exporter, as you often claim.

Andrea.Richardson says:

I like the Beatles ok, but I don't think this was worthy of all the hype Apple created with their "big announcement." Personally, I was expecting something much bigger, like iOS 4.2 being released or the ability to stream music from "the cloud." Now that would have been worth it.
Anyone who is a true Beatles fan got the Beatles music onto their iPhone a LONG time ago via other means. I know I certainly wasn't waiting for iTunes to get some Beatles tunes on my iPhone!

Macboy74 says:

Big whoop. Give me 4.2 damit.

Janey says:

File this under "who cares" indeed.
I think it would have been better if they would have skipped the homepage teaser and just changed the homepage. I think that would have caused the media to go nuts (like they always do) but now with a teaser, people (pretty much everybody under the age of 45) are disappointed.

KLA says:

a bunch of guys singing about life and getting high and living in the 1960's. wait, let me check a calendar, that's right it's 2010, no free love and getting high. Let's move on to iOS 4.2 already. This was the lamest Apple announcement ever, they even made ads.

Sean says:

Are you people freakin' kidding me? I understand that you all normally come to this site searching for Apple gadget-related news and information regarding software updates, but is that ALL you really care about? For once in your lives, drop the repulsive obsessiveness over whether or not it takes two clicks of the home button or two clicks in a couple taps until you switch programs on your god damn half-a-thousand dollar iPad! And for the love of god, please tell me that there are no iPhone users whining that there wasn't a 4.2 update. That is a VERY minor update for you to be fussing about. (I am an iPhone 4 owner myself).
Seriously, just be content with what you have, and stop being insatiable materialistic entitlement-minded brats. In the time of The Beatles, no one would have dreamed that there would be a device that could seamlessly obtain hundreds of songs, right from the comfort of a person's home. The music of The Beatles transformed a generation. Sure, most of you selfish tools are saying that you already own all the songs, and it doesn't matter if it's on iTunes at this point. Well, I own all the songs too. But you know what? Now it's easy to find online so that children of the next generation can find it easily and stop listening to horrible crap like Lady Gaga.
I am glad Apple made a big deal out of this. The Beatles were revolutionary and invoked a message that millions of people around the world cherished and lived by. Now, hopefully this generation will do the same and stop rotting their minds with Lil' Wayne.

mojonation1487 says:

honestly, thepiratebay beat itunes a loooooong time ago. This isn't special whatsoever. Apple just wants more attention. They really need to pick they're game up.