Beats Music has announced integration with the Apple digital Store, offering consumers a more convenient way to purchase a premium subscription, which was only possible outside of the app. This is a strong move for the company as Apple takes a cut for all the purchases made through the store, including new subscriptions to the Beats Music service within the iOS app.
Setting consumers back by $10, Beats will be handing over $3 a time to Apple, but the company believes this offset is worth it since they'll be offering customers an easier way to access its services. Other services have already made the move to partner with Apple, except the likes of Spotify. That all said, this update could also illustrate issues Beats is having with marketing its new music service.
Either way, it's now easier to get cracking with Beats on your iPhone.
- Free (with subscription) - Download Now
Source: Re/ code