Apple isn't the only company making an expensive watch to connect to your iPhone, as luxury watch maker, Breitling, is getting in on the act, too. The B55 Connected is the watch makers first attempts at a connected watch, and while it's not going to be able to call you an Uber or provide your airline boarding card, it will keep some of its features in sync with a companion app on your phone.

In creating its first connected chronograph, Breitling has applied a new philosophy placing the smartphone in the service of the watch so as to enhance its functionality and conviviality. The instrument of the future.

So it's more connected watch than smartwatch, but it's still interesting to see a true luxury timepiece maker taking a step into this space. With a digital display to compliment the analog, owners of the B55 can sync certain data between their phone and watch such as time-setting, time zones, alarms, display and operating parameters, night mode and more. It uses Bluetooth LE to do this, but the main watch movement is still Swiss, and has superquartz inside for super-accurate timekeeping.

It's not a watch that'll appeal to the masses, for sure, but we're not going to lie, we kind of want one. Pricing hasn't yet been announced, but with a looming watch show in Switzerland it shouldn't be long before we know how deep we'd have to dig.

Source: Breitling via Pocket-Lint