British Airways is currently rolling out iPads to some of its cabin crew members to see how it can improve customer service. The iPads will be distributed initially to 100 cabin crew with the aim to carry on the roll out to all senior cabin crew in the following months.
The iPads will be used to gain instant access to on board customer preferences such as where they are seated, who they are travelling with and if they have any special dietary requirements. On top of that, the iPads will have access to flight times, safety manuals and customer service updates.
Bill Francis, British Airways’ head of inflight customer experience, said: “The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless. We’re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”
The iPads will be connected to a 3G network while the plane is on the tarmac; allowing them to have complete real time passenger lists. Currently this is done with a long scroll of paper which lists up to 337 passengers!