While others keep iPad ghettoized as a "media tablet" analyst firm Canalys is boldly classifying it as just another PC form factor and in so doing, shooting Apple up to #3 on the worldwide marketshare chart behind HP and Acer but ahead of Dell and Lenovo.
Canalys urges vendors to accept new market realities, by recognizing pads as an integral new component of the overall PC landscape. Unlike other analyst companies, Canalys incorporates pad shipments, such as the Samsung Galaxy Tab and Apple’s iPad, in its total PC market report.
‘Pads gave the market momentum in 2010, just as netbooks did the year before,’ said Canalys Senior Analyst Daryl Chiam. ‘We are encouraging vendors to plan for the future and not to remain stuck in the past.’
‘Any argument that a pad is not a PC is simply out of sync,’ said Chiam. ‘With screen sizes of seven inches or above, ample processing power, and a growing number of applications, pads offer a computing experience comparable to netbooks. They compete for the same customers and will happily coexist. As with smart phones, some users will require a physical keyboard, while others will do without.’
Just like Acer got the bump for netbooks, Apple is getting the bump for tablets. Fair or unfair?